The ROI Metric Shift: Enterprises Now Demand Financial Impact, But Only 5-8% Can Actually Measure It
The language around enterprise AI success is undergoing a quiet but significant transformation. For years, the conversation centered on productivity gains, efficiency improvements, and vague promises of transformation. Now, according to the Futurum Group’s 1H 2026 Enterprise Software Survey, which polled 830 IT leaders, direct financial impact has replaced productivity as the number one AI…