Articles filed under
Why the Hermès verdict was a big win for major brands and phygital commerce
The Metabirkins case makes clear that NFT trademarks belong to the original creator, bolstering future profit-making opportunities for fashion houses as well as other companies, writes Justin Banon of Boson Protocol.
How sustainable is that fast-fashion minidress? Blockchain can help you find out
Fashion’s ‘greenwashing’ scandals could be a thing of the past if blockchain is used to hold companies accountable, writes Lars Rensing of Protokol.
China’s ‘Instagram’ gets into virtual fashion with users strutting NFT clothes
Will fashion shows move from Paris and Tokyo catwalks to potential audiences of millions in the metaverse? China’s Xiaohongshu social media site is testing the idea.