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Why the Hermès verdict was a big win for major brands and phygital commerce

The Metabirkins case makes clear that NFT trademarks belong to the original creator, bolstering future profit-making opportunities for fashion houses as well as other companies, writes Justin Banon of Boson Protocol.

How sustainable is that fast-fashion minidress? Blockchain can help you find out

Fashion’s ‘greenwashing’ scandals could be a thing of the past if blockchain is used to hold companies accountable, writes Lars Rensing of Protokol.

China’s ‘Instagram’ gets into virtual fashion with users strutting NFT clothes

Will fashion shows move from Paris and Tokyo catwalks to potential audiences of millions in the metaverse? China’s Xiaohongshu social media site is testing the idea.

FastForkast headlines

Nike becomes highest-earning brand for NFT sales

Prada is pioneering its first solo NFT drop Timecapsule

BTC Markets partners with Australian Fashion Week for couture NFT

China’s sports brand Li Ning to showcase Bored Ape Yacht Club

L’Dezen auctions physical and NFT earrings for owner and avatar

Nike takes next step into metaverse with virtual sneaker maker RTFKT