Luxury Italian fashion house Prada announced a scheduled June 2 drop of its first independent non-fungible tokens (NFT), Timecapsule NFT, following its January NFT collaboration with Adidas. 

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Fast facts

  • First started in December 2019, Prada Timecapsule is a monthly online event where an exclusive physical item is made available at the fashion brand’s website on the first Thursday of every month.
  • Ethereum-based Prada Timecapsule NFTs will be linked with the physical Timecapsule products which will be delivered to the NFT buyers. 
  • Prada is among a growing list of luxury brands to tie NFT items with physical products. 
  • Timecapsule holders earn chances to win more NFTs in the second phase, in addition to exclusive benefits, experiences and access to future drops.
  • The June 2 Timecapsule NFT drop will feature a unique shirt designed by Prada in collaboration with artist Cassius Hirst, who used his mask and brain scan designs representing unity.

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