Articles filed under
fashion
9 articles
Why the Hermès verdict was a big win for major brands and phygital commerce
The Metabirkins case makes clear that NFT trademarks belong to the original creator, bolstering future profit-making opportunities for fashion houses as well as other companies, writes Justin Banon of Boson Protocol.
How sustainable is that fast-fashion minidress? Blockchain can help you find out
Fashion’s ‘greenwashing’ scandals could be a thing of the past if blockchain is used to hold companies accountable, writes Lars Rensing of Protokol.
Nike becomes highest-earning brand for NFT sales
Footwear giant Nike’s non-fungible token (NFT) projects have brought the company’s revenue to US$185.34 million, more than seven times that of luxury fashion brand Dolce & Gabbana, which ranks second in NFT profits, according to the data published on crypto analysis platform Dune. See related article: Touchdown: How ex-NFL players are helping college athletes score […]
China’s ‘Instagram’ gets into virtual fashion with users strutting NFT clothes
Will fashion shows move from Paris and Tokyo catwalks to potential audiences of millions in the metaverse? China’s Xiaohongshu social media site is testing the idea.
Prada is pioneering its first solo NFT drop Timecapsule
Luxury Italian fashion house Prada announced a scheduled June 2 drop of its first independent non-fungible tokens (NFT), Timecapsule NFT, following its January NFT collaboration with Adidas. See related article: How high fashion is waking up to blockchain’s possibilities Fast facts First started in December 2019, Prada Timecapsule is a monthly online event where an […]
BTC Markets partners with Australian Fashion Week for couture NFT
Australian crypto exchange BTC Markets Pty Ltd has partnered with the 2022 Australian Fashion Week (AFW) in launching a couture dress as a non-fungible token (NFT) in collaboration with local designer Daniel Avakian. See related articles: How high fashion is waking up to blockchain’s possibilities Fast facts The dress will be displayed physically during the […]
China’s sports brand Li Ning to showcase Bored Ape Yacht Club
Li Ning, a leading Chinese sportswear and equipment company headquartered in Beijing, is set to release a line of clothing featuring images of the Bored Ape Yacht Club #4102, as the brand looks to take advantage of the growing popularity of non-fungible tokens (NFTs). See related article: Chinese Communist Party paper to “develop” NFTs Fast […]
L’Dezen auctions physical and NFT earrings for owner and avatar
A pair of diamond earrings designed by luxury lifestyle brand L’Dezen and its non-fungible token (NFT) counterpart sold for 3.27 ETH (US$8,205) at an online auction on Saturday at Ethereum-based marketplace Digital Twin. See related article: How high fashion is waking up to blockchain’s possibilities Fast facts The winning bidder will receive the physical jewelry […]
Nike takes next step into metaverse with virtual sneaker maker RTFKT
Nike announced the acquisition of a company that designs fashion clothing for the metaverse, RTFKT Studios, once noted for selling 608 pairs of NFT shoes in just six minutes. Fast facts After announcing the acquisition, both Nike and RTFKT Studios tweeted videos, each containing the logos of Nike, Jordan, Converse and RTFKT. RTFKT Studios, founded […]