Alibaba-owned Ele.me announced the launch of its first non-fungible tokens (NFTs) on Tuesday with the Hangzhou Cuisine Museum, featuring traditional Hangzhou dish cod meatballs.

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Fast facts

  • The food delivery giant partnered with the Hangzhou Municipal Bureau of Commerce to promote local food and culture. 
  • Users can claim the NFTs by uploading a series of original photos of traditional Hangzhou dishes.
  • Ele.me and Meituan have a duopoly on China’s food delivery industry. 
  • Meituan, partially owned by Alibaba rival Tencent, has not issued its own NFTs.

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