On the heels of Facebook, or now Meta, Microsoft and Nike are also racing into the metaverse action.

Fast facts

  • Microsoft is introducing a more fun working environment experience by announcing 3D avatar and immersive meeting settings, according to media reports. The Verge reported that Microsoft will use artificial intelligence to listen to the creator’s voice to animate an avatar.
  • Meanwhile, sportswear brand Nike has filed several trademark applications that appear to have something to do with the metaverse, according to a CNBC report. The applications indicate that Nike intends to sell virtual apparel, and the metaverse space is now a priority for the brand with plans to roll out more virtual projects in the coming months.
  • Just last week, Facebook CEO Mark Zuckerberg announced the social media giant is rebranding its corporate name to Meta as it focuses on building out its metaverse vision. The announcement came just weeks after it pledged a US$50 million investment in global research and program partners to develop its metaverse. The social media giant recently announced plans for 10,000 new jobs in Europe to leverage the continent’s metaverse-building talent.

Read more: Defiant Facebook, now renamed Meta, goes all in on metaverse strategy as scrutiny tightens