Working with Chinese blockchain Conflux, McDonald’s China has launched its first NFT to commemorate its 31st anniversary in the Chinese mainland market and the official opening of its new headquarters in Shanghai. The NFT, “Big Mac Cube,” is a three-dimensional digital token inspired by McDonald’s branding and the shape of its new headquarters building. 

Fast facts

  • Some 188 “Big Mac Cube” NFTs will be distributed to employees and customers as a gift, and the NFT is connected to the Conflux wallet, McDonald’s China said.
  • “McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology,” said Zhang Jiayin, CEO of McDonald’s China. “I am very happy that McDonald’s has become the first domestic restaurant brand to release NFT.”
  • According to its official website, McDonald’s China stated the NFT is only for display and redemption and called for “prohibition of hype, over-the-counter transactions, and fraud.” The Chinese government does not support NFT speculation. The Chinese state-run media “Securities Times” once wrote to criticize NFTs as hype.