Warner Bros. Entertainment Inc. will launch Lord of The Rings non-fungible tokens (NFTs) on Friday on the content-focused blockchain Eluvio, as part of the American entertainment giant’s Web 3.0 movie experience coined “Movieverse.”

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Fast facts

  • The NFT collection includes an extended 4K edition of The Lord of the Rings: The Fellowship of the Ring film, interactive menus, and augmented reality (AR) collectibles.
  • There are 10,000 NFTs in the Premiere Mystery Edition collection, which comes with navigation menus based on one of the movie’s three central locations: The Shire, Rivendell and the Mines of Moria.
  • The 999 NFTs in Premiere Epic Edition include all three locations and additional image galleries.
  • The Lord of the Rings franchise has been experiencing a resurgence in popularity on the back of the most expensive TV series ever made, “The Rings of Power,” a prequel to the epic film trilogy.
  • The Ethereum-compatible Eluvio blockchain has grabbed the attention of some of the biggest names in the media and entertainment industry, including Fox Corporation and Metro Goldwin Mayer.

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