Yahoo will host virtual concerts and exhibitions featuring celebrities and influencers for Hong Kong residents on the Decentraland metaverse, the company announced on Wednesday.
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- Yahoo is also launching a non-fungible token (NFT) exhibition called The Abyss of Kwun Tong to recreate old Kwun Tong, a historic neighborhood that has been altered by years of redevelopment, the South China Morning Post reported.
- The ability to recreate real-life locations and experiences in the metaverse could be an attractive selling point to Hong Kongers, as a negative Covid test mandate to enter public venues including bars and clubs kicked in on Thursday.
- On Tuesday, Facebook operator Meta announced its plans to collaborate with local cafe chains, schools and art institutions to trial metaverse experiences and technologies in Hong Kong.
- Hong Kongers have been familiarized with NFT and blockchain technology through art exhibitions and community gatherings.
- Decentraland’s cryptocurrency MANA is up 10% over the past 24 hours, according to data from CoinGecko.
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