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Articles by

Weiwei Geng

Weiwei Geng is the CEO of, an open network on the Ethereum blockchain that enables creators to launch independent economies with their communities. In addition to his role at Unite, Weiwei is also the co-founder of Rally, a crypto platform for influencers, artists and other content creators, and serves as Executive Board Member of the RLY Network Association. Previously, Weiwei served as managing director for China at Gen.G, an esports organization in China, South Korea, and the U.S. Prior to that, Weiwei was executive producer at Kabam, overseeing the development and operation of several mobile games produced in Kabam's Beijing studio that generated over US$100 million in total annual revenue.

February 2022

Fan friction: What’s keeping influencers and artist communities from Web3?

The new token economy offers unparalleled opportunities for content creators, writes Weiwei Geng of Improving user experience will be key.