Articles filed under
Marketing
3 articles
How dynamic NFTs can bring brand engagement to a new level
NFTs are now capable of being interactive and changing with the weather, user location and time of day. What are the downsides and challenges ahead?
Apparel, luxury goods industry has most brands launching NFTs
The apparel and luxury goods industry is leading in tradable non-fungible token (NFT) adoption, with major brands launching their own NFT collections, according to a new research study by CoinGecko. See related article: Apes still rule among the bears: NFT market falls for fifth straight month Fast facts The independent cryptocurrency aggregator found the apparel […]
Starbucks brewing NFT customer loyalty platform, so are smaller coffee shop chains
The largest coffeehouse chain in the world recently announced a new non-fungible token platform, while other coffee chains have eyed the technology long before.