Revolut, the digital banking app, reportedly plans on listing the meme cryptocurrency Bonk.

The U.K.-registered fintech firm will also launch a US$1.2 million education campaign for users to learn about the meme coin, CoinDesk reported citing “a person familiar with the matter.” 

The adoption of Bonk by a major fintech player like Revolut could potentially signal a shift in the perception of meme coins, which have often been dismissed as lacking substance compared to more established cryptocurrencies. 

Bonk will not be the first meme for Revolut as Ethereum-based Dogecoin and Shiba Inu are already trading on the platform. However, it can become one of the first Solana-based meme projects offered by a global neobank. 

Revolut is used by over 30 million retail customers, according to its website

Bonk rose 1.8% in the 24 hours to 2 p.m. ET, to trade at US$0.00001367 per coin, according to CoinGecko data. The token rose by 32% in the past week.