Articles by
Samantha Yap
Samantha Yap is the London-based founder and CEO of YAP Global, an international public relations and communications consultancy that works with companies and organizations in the cryptocurrency, decentralized finance and Web3 sector. Prior to public relations, Samantha worked as a broadcast journalist and producer for Channel NewsAsia Singapore. Samantha has also worked as a journalist in Melbourne, Jakarta, Hong Kong and Kuala Lumpur.
September 2023
Advice for Web3 projects: Your reputation is as important as your runway
Web3 companies often focus on building their tech above all else, but poor public communications can undermine all the work they do.