LG first in S.Korea cosmetics industry to digitize beauty brand with NFTs
LG Household & Health Care is minting 3,000 non-fungible tokens (NFTs) on OpenSea to promote its beauty brand Belif with plans to further expand linkage with the metaverse. See related article: TV home shopping in South Korea moves to the metaverse Fast facts LG’s Klaytn blockchain-based NFT collection consists of 12 characters from the Belif…