Web3 lifestyle app Stepn is releasing a non-fungible token (NFT) running shoe collection in partnership with crypto exchange WhaleFin and Spanish soccer club Atlético de Madrid, the company announced on Thursday.

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Fast facts

  • This collection will feature 1,001 Atlético de Madrid shoes that grant the owners extra utility from the chance to win signed merchandise from the club and in-person match tickets.
  • The NFTs are also compatible with Solana-based Stepn’s “run-to-earn” game which rewards users with in-game cryptocurrency for walking, running or jogging.
  • Part of the “move-to-earn” category of protocols, this idea is based off the successful play-to-earn model popularized by Axie Infinity last year, which has since spawned a host of copycat “activity-to-earn” platforms.
  • Other soccer clubs have also been making moves into the blockchain space recently; FC Barcelona’s digital content and distribution hub, Barça Studios, recently announced a US$100 million investment from sports and fan engagement blockchain, Chiliz.

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