Singapore-based cryptocurrency exchange has partnered with Korean drama distributor Studio Dragon to issue non-fungible tokens (NFTs) inspired by popular Korean drama series, including the hit Crash Landing on You, the exchange said on Monday.

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Fast facts

  • The pair on Feb. 8 plan to release the first batch of NFTs of special editions of Studio Dragon’s art toy DearRo based on two popular Korean drama series Crash Landing on You and Start-Up.
  • KOSDAQ-listed Studio Dragon, a K-drama production and distribution company under Korean entertainment giant CJ ENM, said in the statement that it will showcase NFTs that introduce new Korean dramas every quarter.
  • has been seeking business opportunities in the entertainment industry, and in August partnered with Korean entertainment agency Fantagio to pursue NFT projects.
  • Major Korean music labels — including HYBE, which manages K-pop sensation BTS, along with SM, YG and JYP and Cube — have all announced plans to make forays into NFTs and the metaverse.
  • In November, HYBE’s K-pop boy band SEVENTEEN integrated a metaverse experience as part of its Asia concert tour in Japan. The company also launched in October NFT platform MOMENTICA in partnership with Korean blockchain firm Dunamu.

See related article: NFTs and the music industry: K-pop’s new token economy