Instagram’s platform for non-fungible tokens (NFT), which the firm is calling “digital collectibles,” is now available in 100 countries, the Facebook parent Meta-backed social media giant said.

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Fast facts

  • With support for Coinbase and Dapper wallets added, Instagram now supports wallets from Rainbow, MetaMask and Trust Wallet as well as three blockchains, Ethereum, Polygon, and Flow.
  • Instagram said the “digital collectibles” will open new pathways for artistic connections and monetization.
  • In May, Instagram started testing digital collectibles with some creators and collectors, including options to share and purchase NFTs.
  • Meta is expanding on virtual goods, as it launched virtual fashion store Meta Avatars in June, offering paid custom avatars for its social media apps, including Instagram, Facebook, and Messenger.

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