South Korean convenience store CU’s non-fungible token (NFT) collectibles airdrop event for White Day, a local romantic holiday, drew in more than 20,000 applications. 

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Fast facts

  • March 14 is celebrated as White Day in Japan and Korea, where men return the favor to women who had gifted them with chocolates on Valentine’s Day a month earlier.
  • Customers can join the airdrop event after making a purchase from the convenience store, to get a chance to receive one of the 314 available NFTs from three available collectibles designed by artist LayLay.
  • CU says there is a one in 73 chance to win the most popular NFT collectible, Candy Lover.
  • CU had previously experienced a 37.4% increase in sandwich sales through a partnership with cryptocurrency project MiL.k, where customers received tokens for buying a certain line of sandwiches and lunch boxes. 
  • More than 60% of the applications for the White Day NFT came from customers in their 20s and 30s — an age group that covers over half of South Korea’s 5.58 million crypto traders.

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