Warner Music Group (WMG) has partnered with non-fungible token (NFT) marketplace OpenSea, to allow some of the entertainment conglomerate’s artists to build their fan base in Web 3.0.

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Fast facts

  • WMG artists will get early access to OpenSea’s new “drop” product, an initiative that allows creators to launch collections on dedicated pages with higher visibility on OpenSea’s website. 
  • As part of the partnership, the global recording label’s artists will host limited-edition projects on their dedicated drop pages, WMG said in a statement
  • Warner Records UK is collaborating with Web3 firm Probably Nothing to develop the partnership’s first collection. 
  • In January, WMG announced the development of a music-themed digital world in The Sandbox metaverse. 

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