The maker of the catchy children’s song and dance video of Pinkfong Baby Shark is launching NFTs (non-fungible tokens) of its globally beloved characters with upgraded design and music.

Fast facts

  • SmartStudy, a South Korean educational entertainment company and the creator of the Pinkfong Baby Shark, announced a partnership with MakersPlace, a digital art marketplace. The NFT series named “Baby Shark: Collection No.1” is due to go on sale on Dec. 2. NFT collectors and fans can take a sneak-peek of the digital artwork on MakersPlace now.
  • The hologram-themed NFT artwork combines the original Baby Shark characters with dream-like aesthetics and remixed earworm melodies with a touch of electronica. Bin Jeong, CEO of SmartStudy’s Pinkfong USA, said: “We are thrilled to offer collectors and fans an opportunity to own a piece of the cultural icon through digital art and share equity in our journey. As a sensation born on the internet, it is a natural progression for Baby Shark to embrace NFTs.”
  • SmartStudy’s Pinkfong Baby Shark Dance video on YouTube holds the title for the most watched video on the website, with 9.6 billion views. Pinkfong videos in total garnered more than 43.9 billion views on YouTube. The song is also the only children’s single to be diamond certified by the Recording Industry Association of America (RIAA).
  • The cultural contents industry in South Korea is busily embracing NFT technology. Four of the biggest K-pop agencies have announced investment in or the issuing of their own NFTs. South Korean game developers are producing play-to-earn NFT games to wide popularity from international users — all blockchain-based games are banned in Korea under concerns of encouraging speculative behavior.