The conservative candidate for South Korea’s March 9 presidential election, Yoon Suk-yeol, issued non-fungible tokens (NFTs) featuring images and videos of himself on Monday in an attempt to sway younger voters at the final stages of his campaign. 

See related article: Crypto investors are being wooed in South Korea’s tight presidential election

Fast facts

  • He plans to issue 22,329 NFTs in total.  
  • The latest poll on the presidential election by Gallup Korea shows Yoon leading the race with a 39% approval rating, while the Democratic Party candidate Lee Jae-myung follows closely behind with 38%.
  • Yoon’s left-wing rival, Lee, previously used a similar strategy to reach younger voters in their 20s and 30s by airdropping his own NFTs to campaign donors last month. 
  • Both Yoon and Lee have made crypto-friendly policy promises, such as reversing a local restriction on ICOs that has been in place since 2017.

See related article: South Korean presidential candidate urges greater national leadership on digital assets