Meta CEO Mark Zuckerberg confirmed non-fungible tokens (NFTs) are coming to Instagram while speaking at the SXSW festival in Texas on Tuesday.
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- “We’re working on bringing NFTs to Instagram in the near term,” Zuckerberg said.
- Zuckerberg said the company is not ready to provide specific details but expressed hopes for users to mint NFTs within the social media platform.
- Facebook rebranded to Meta late last year as part of its pivot to the metaverse — an immersive virtual world that will become increasingly integrated into people’s lives.
- Zuckerberg’s speech confirms a January report where two insider sources told Financial Times that NFTs are coming to Instagram and Facebook.
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