Cryptocurrency is the second most owned asset after cash for women 18 to 34 years of age, according to an Etoro report that surveyed 10,000 retail investors across 13 countries.

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Fast facts

  • The number of female crypto owners rose from 29% in Q3 to 34% in Q4, while male owners inched up from 42% to 43%, according to Etoro’s Q4 Retail Investor Beat.
  • “Crypto is now the second most widely owned asset class for [young] women after cash, suggesting it is succeeding where traditional financial markets have sometimes failed in bringing more women to the table,” stated the report.
  • The number of retail investors holding crypto rose from 36% to 39% quarter-to-quarter, even as crypto was last year’s worst-performing asset class.
  • Some 37% of the surveyed retail investors hold crypto for high returns, while 34% invest in digital assets for the power of blockchain, the underlying technology behind cryptocurrencies.
  • Retail investors holding crypto aged 35-44 and 45-54 also rose by 5% each, suggesting that older retail investors were buying the dip.
  • When asked about the effect of the bear market on their investment perspectives, 67% of the survey respondents were either positive or ambivalent, while only 33% said their investment outlook was negatively affected.

(Update: Changes headline and first and third paragraph to show data related to young women, not all women, after company corrected news release.)

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