Australian cryptocurrency exchange BTC Markets has partnered with the country’s No. 2 tennis star Ajla Tomljanovic ahead of the Australian Open to release limited edition non-fungible tokens (NFTs).
- The NFTs will be in the form of Proof of Attendance Protocol, akin to a digital concert ticket stub proving attendance, that will allow owners to compete for a face-to-face meeting with Tomljanovic.
- According to BTC Markets, the exchange is attempting to “break fresh ground” in terms of appealing to more female investors.
- Female investors on BTC Markets increased by 172% over the past year, compared to growth of under 80% for men.