The record label conglomerate Warner Music Group (WMG) announced it will create a music-themed digital world in The Sandbox metaverse.

Fast facts

  • The Sandbox is a subsidiary of blockchain unicorn Animoca Brands, with high profile partnerships with the likes of Snoop Dogg, Adidas and CryptoKitties.
  • WMG’s move into the metaverse may present artists with new channels for fan engagement and virtual entertainment. 
  • The new virtual world called Warner Music Group LAND will act as a combination of a music theme park and concert venue, WMG’s chief digital officer Oana Ruxandra said in a statement.
  • Music fans will be able to purchase digital real-estate in the form of NFTs called LAND, adjacent to WMG’s virtual park, in March 2022.