When Agents Shop on Specs, the Brand Premium Becomes the Margin at Risk
With only four days remaining until Dreamforce 2026 and NRF Europe converge on September 15-17, the transition to the agentic enterprise has become the primary focus for platform providers like Salesforce, who are positioning merchant readiness as the next frontier of digital retail. Yet, as the hype cycle accelerates, a quiet disconnect persists between the…