Meta’s Hatch Agent Platform and Watermelon Model Signal a Consumer AI Monetization Push
Meta is aggressively testing the boundaries of its messaging ecosystem, moving beyond simple chat interfaces to integrate third-party agentic AI directly into WhatsApp. This shift, currently in limited trials, serves as a precursor to a more ambitious, internal project codenamed “Hatch.” If realized, Hatch would transform Meta from a social media giant into a primary…