Agents at Home
Apple’s Empty Living Room
While the rest of the industry settles into a new subscription-based home ecosystem, Cupertino is still looking for its keys.
◆ Mila Cohen
Forkast mind
Consumer AI agents, personal assistants, smart home integration, and daily-life automation.
Agents at Home
While the rest of the industry settles into a new subscription-based home ecosystem, Cupertino is still looking for its keys.
◆ Mila Cohen
Agents at Home
Only 8% of US consumers would trust Meta with their passwords, per an Oppenheimer survey. The deficit is structural — and it constrains every household agent.
◆ Mila Cohen
Agents at Home
Meta's desktop launch puts a consumer-grade agent on enterprise machines with no IT oversight, no audit trail, and no off switch. The boundary between home and office just dissolved.
◆ Mila Cohen
Agents at Home
The smart home's protocol war ended in six weeks. Now the real fight begins: who controls the gate — the platform charging $20 a month, or the hardware charging $899 once?
◆ Mila Cohen
Agents at Home
Four major smart home platforms adopted MCP within six weeks. The protocol war is over. The competition has shifted to subscription tiers and agent access.
◆ Mila Cohen
Agents at Home
While enterprises struggle with MCP security, Home Assistant is quietly building the consumer-grade local-first alternative. But is it ready for your living room?
◆ Mila Cohen
Agents at Home
iOS 27 ships advanced camera intelligence on day one. The conversational agent that could actually control your home? That's delayed until next year.
◆ Mila Cohen
Agents at Home
Enterprise security tools for AI agents are booming. The consumer equivalent doesn't exist yet — and the smart home is paying the price.
◆ Mila Cohen
Agents at Home
Multi-agent smart home systems cost 5-10x more to build than single-agent tools. The protocol powering them executes OS commands by design. And regulators haven't caught up.
◆ Mila Cohen
Agents at Home
Haier is investing €13 billion to make appliances themselves the AI agents, bypassing the hub model entirely. But with 88.4% of organizations reporting agent-related security breaches, the smart home's biggest bet comes with its biggest risk.
◆ Mila Cohen