The Sandbox metaverse has partnered with Studio Dragon, a Korean drama production company behind titles Crash Landing on You, Sweet Home and Kingdom: Ashin of the North, to build a K-drama metaverse.
See related article: South Korea wants to be the physical home of the metaverse
- The Sandbox said on Tuesday the pair will develop a K-drama playground based on Studio Dragon’s intellectual properties on their LAND in the Sandbox metaverse.
- Studio Dragon will mint game item non-fungible tokens (NFTs) with its drama content for the K-drama metaverse.
- Studio Dragon has already launched a number of NFTs featuring its TV series Vincenzo and Hotel del Luna.
- The Korean entertainment industry is actively entering the metaverse race, with competing K-pop labels HYBE, SM, JYP and Cube Entertainment announcing related ventures over the past year.
See related article: K-pop agency Cube bets big on NFT and metaverse