Bharti Airtel Ltd., India’s largest wireless telecom services provider by active users, is planning to cash in on the metaverse by leveraging its upcoming fifth-generation radio waves (5G) network, according to local media reports.
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- Airtel is seeking partnerships with content providers as it believes its upcoming 5G network will provide the necessary bandwidth required to process the metaverse’s cloud computing needs.
- Airtel’s interest in the metaverse may help grow its user base, especially among the young, as they explore virtual reality (VR), augmented reality (AR) and blockchain technologies.
- As a technology demonstration, Airtel created an in-stadium experience of former Indian Cricket Team captain Kapil Dev’s legendary 175-run innings from the 1983 Cricket World Cup.
- This proof-of-point technology demonstration helped recreate the historic match as no actual recordings exist owing to a workers’ strike at the BBC.
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