Singapore-based exchange has struck a five-year AU$27 million (US$19.5) sponsorship with the Australian Football League’s (AFL) men’s and women’s (AFLW) competitions on Tuesday.

Fast facts

  • The deal is the first sponsorship from a crypto firm in Australia for a major sporting league, and the first major women’s sporting league sponsorship for
  • The exchange has been ramping up its reach in the sporting world through its US$700 million deal to rename the iconic Staples Center in Los Angeles to Arena for 20 years, and other significant partnerships including UFC and Formula 1 racing.
  • The deal is worth AU$25 million (US$18 million) over the next five years and will see become the official cryptocurrency exchange and trading platform for the AFL and AFLW.
  • According to, it was attracted to the AFLW after internal research showed Australian women make up 53%  of over 2,000 crypto investors surveyed in the country.