In the latest effort of crypto cross-promotion, Burger King Brazil is now accepting the memecoin Dogecoin as payment for a “Dogpper” — a special edible doggie treat for customer’s pets and a play on words of the fast-food chain’s famous burger, the Whopper.
Fast facts
- The doggie treat is not new to Latin America. Burger King launched the Dogpper in Argentina in 2019 so customers could have something to share with their furry best friends while eating. Burger King Brazil has only made them available for purchase using Dogecoin as of this week, however.
- To snag one of the doggy treats, customer’s must transfer three Dogecoin — about US$0.60 at publishing time — to Burger King Brazil’s crypto wallet, though they may also buy the doggy treats with fiat.
- While joining the Dogecoin hype, Burger King did not reveal plans on accepting other cryptocurrency for its dog food or any other menu item.
- Dogecoin’s price saw a surge of over 15% on Monday, seemingly following a sudden rally in Bitcoin prices to over US$40,000 for the first time since June. But where Bitcoin has continued to make gains, DOGE quickly fell back to near its pre-rally level and is trading at US$0.206 at publishing time, according to data from CoinMarketCap.