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Search results: Adidas

Adidas and STEPN unveil NFT sneaker collaboration

adidas and Web3 app STEPN release a limited NFT sneaker series, merging virtual and physical fitness.

How dynamic NFTs can bring brand engagement to a new level

NFTs are now capable of being interactive and changing with the weather, user location and time of day. What are the downsides and challenges ahead?

Bitcoin, Ether dip amid low volatility; Solana gains

Bitcoin traded flat on Tuesday afternoon in Asia. Ether dipped, while most other top 10 non-stablecoin tokens traded flat to lower. Solana rose.

McDonald’s Hong Kong launches McNuggets-themed metaverse

McDonald’s Hong Kong has joined the likes of Adidas, Coca-Cola, Gucci and other global brands with Thursday’s launch of its own metaverse.

NFT.NYC is back to deliver the Woodstock of NFTs

The NFT industry is gathering at New York for NFT.NYC, but the overloading frequency of events could be causing “event fatigue.”

South Korea’s Lotte Group partners with Polygon for global NFT drive

Lotte Group plans to expand its non-fungible token (NFT) business onto the global market through a partnership with the Polygon blockchain.

A year to remember, a year to forget: Crypto highs and lows of 2022

From Terra and FTX crises to Ethereum’s triumphant Merge and China’s inventive NFT industry, Forkast reviews a rollercoaster year and its consequences.

Why fears of a dying NFT market are overblown

The NFT ecosystem is doing better than what selective data would have us believe, writes Long Do of Anomura. But the sector should know that people want more than just a pretty picture.

Apparel, luxury goods industry has most brands launching NFTs

The apparel and luxury goods industry is leading in tradable non-fungible token (NFT) adoption, with major brands launching their own NFT collections, according to a new research study by CoinGecko. See related article: Apes still rule among the bears: NFT market falls for fifth straight month Fast facts The independent cryptocurrency aggregator found the apparel […]

Nike becomes highest-earning brand for NFT sales

Footwear giant Nike’s non-fungible token (NFT) projects have brought the company’s revenue to US$185.34 million, more than seven times that of luxury fashion brand Dolce & Gabbana, which ranks second in NFT profits, according to the data published on crypto analysis platform Dune. See related article: Touchdown: How ex-NFL players are helping college athletes score […]

Prada is pioneering its first solo NFT drop Timecapsule

Luxury Italian fashion house Prada announced a scheduled June 2 drop of its first independent non-fungible tokens (NFT), Timecapsule NFT, following its January NFT collaboration with Adidas.  See related article: How high fashion is waking up to blockchain’s possibilities Fast facts First started in December 2019, Prada Timecapsule is a monthly online event where an […]

How can I become a metaverse real estate mogul?

If buying a home is the American Dream and key to building wealth, what is that like in the metaverse? Crypto newcomer Joel Stein finds out.

NFTs are leveling up gaming and not all about money

NFT in gaming is not only for play-to-earn, writes Nicholas Douzinas of Ajuna Network. It should also be fun and foster human connections.

Bored Apes as NFTs: What is the Bored Ape Yacht Club?

BAYC is one of the hallmark NFT collections and a billion-dollar ecosystem. This Forkast explainer explores the cartoon primates and what makes them so special.

The Metaverse Conquest | Interview with Sébastien Borget

The Sandbox metaverse is made up of 166,464 unique land NFTs, digital pieces of real estate, that players can own to publish their creations, monetize their games or rent to other creators. These lands will host a wide range of experiences, and their limited number makes The Sandbox seem like a virtual Manhattan when it […]

NFT Avatars — A New Identity

NFT avatars are digital portraits, often illustrating animated or pixelated characters. Avatars are algorithmically generated to give each NFT unique identifiable traits, such as a particular hairstyle, mustache, glasses, or even laser eyes — a social trend Bitcoiners cite to support the cryptocurrency’s climb to US$100,000. In many instances, the ownership of these avatars represent […]

Hong Kong’s flagship bank HSBC heads into The Sandbox metaverse

HSBC, a leading global banking and financial services provider, announced a partnership with blockchain gaming platform The Sandbox, in a statement released on Wednesday, to build its presence in the Hong Kong-based firm’s metaverse. See related article: Who are the biggest players in the metaverse today? Fast facts HSBC will develop a plot of LAND, […]

Sandcastles in cyberspace and the rise of the metaverse

As businesses wake up to the potential of the metaverse, we ask The Sandbox’s Sebastien Borget whether its creator-driven promise will persevere.

Warner Music is ready to play in The Sandbox metaverse

The record label conglomerate Warner Music Group (WMG) announced it will create a music-themed digital world in The Sandbox metaverse. Fast facts WMG confirmed its partnership with The Sandbox on Thursday, expanding the music company’s venture into non-fungible tokens (NFTs) and the metaverse. The Sandbox is a subsidiary of blockchain unicorn Animoca Brands, with high […]

Bitcoin, Ethereum price level sluggish while NFT sales volume surges

The crypto market leaders are trading sideways so far in the new year. But NFT trading volume has exploded, with strong Q1 performance expected.

‘Everything will be an NFT next year,’ says Circle chief of product

Rachel Mayers sees corporate and institutional interest in crypto and blockchain create an explosion in use cases and a whole new way of demonstrating consumer loyalty.

Myanmar’s resistance routes funding through Tether

Top blockchain and crypto news: Can stablecoins bankroll democracy? Nike swooshes into the metaverse. Animoca and Bored Apes venture deeper into the gaming jungle.

Metaverse picks up momentum; Binance tweet gets yellow card

Metaverse picks up momentum, on the other hand Binance tweet gets yellow card

Metaverse tokens lead market growth; BTC options set to expire

The metaverse has been the hottest trend in tech this past month and tokens attached to metaverse projects are showing that growth with the Sandbox’s SAND and Decentraland’s MANA are both up over 600% in the past month to reach all-time highs of US$8.51 and US$5.90 yesterday, respectively, according to CoinMarketCap. Fast facts The Sandbox […]